Saks Fifth Avenue introduces its new creative campaign, LOOK. The creative campaign focuses on the retailer’s reputation as a place of discovery, and will come to life through advertising, catalogs, shopping bags, direct mail, press initiatives, in-store events, digital marketing, social media and visual displays. Terron Schaefer, Executive Vice President & Chief Creative Officer of Saks Fifth Avenue explains the inspiration behind the campaign by saying, “Saks is not just a place to buy ...